Words that Control YOU.

This was a commercial came out a while ago, but it is just a small view of how someone can take an original story and twist and turn it however they want.

Left: "We wish you a scary Halloween!"-Pepsi; Right: "Everybody

wants to be a hero"-Coca Cola

The Pepsi brand made a commercial to make fun of Coca Cola, so Coca Cola went ahead and took advantage of the picture and made it to support their own brand whilst still making fun of Pepsi.

I know this commercial was not to make people aware of how people can change stories completely, but that's what it is showing if you look deeply enough.

If this technique is being used in something as simple as a soda brand commercial, then how could it not be happening everywhere else in social media? It is sad and confusing to not have just the straight up story.

This technique was used all throughout the presidential election, which just really sucks for us Americans. Personally, I don't want the story to be morphed so that it appeals to me or to other crowds, I want it to just be the bland, boring truth.

I am sick of word play.

With all of this media and advertising around us, it is hard to tell what it right and what is wrong anymore, because we aren't just surrounded with ONE type of same flavored soda, or ONE type of presidential email scandal, but we have words that make one better then the other. An email scam on one site is an email problem to another. Words have become so powerful in media to the point where they make one thing into two or more different stories, just so they can please different crowds.

We need to look beyond the power of words that appeal to us and just try to understand the story for what it is, not for what we want it to be.